Mohammed Sha

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TM Forum Management World 2013 – A Showcase for Innovation

China Mobile shortlisted for TM Forum Excellence Awards 2013

This year's TM Forum Management World Conference and Exhibition in Nice (May 12-16) marks the first time that AsiaInfo-Linkage will take part in the show as an exhibitor at the event. It is another significant step on the road to establishing our global presence and gives us a great opportunity to showcase our innovation in the Asia Pacific region that we are now bringing to the international market.

That innovation is already being recognised this year in the TM Forum Excellence Awards 2013 where our work with China Mobile has been shortlisted in the Operational Excellence category of the Forum's official Awards.

Like many large operators, China Mobile faced some significant operational challenges as its rapid growth led to a multitude of legacy systems, disjointed and often duplicated processes and siloed business units which made it hard to quickly apply across the board customer benefits.

China Mobile implemented our multi-tenancy Cloud-based Veris business support architecture, using TMF's Frameworx initiatives, to deliver a solution that served the operational requirements of all its different business units.

As a result of the implementation, China Mobile - the world's largest operator by subscriber numbers, and fourth by revenue - was able to both reduce existing operating costs across the business units, while smoothing the introduction of new digital services to meet the twin goals of reduced costs and increased revenues. Our estimates reveal that China Mobile spends less than a tenth of what some of their western counterparts spend per subscriber on BSS/OSS operations.

The Cloud-based Veris BSS architecture developed by AsiaInfo - and its multi-tenancy deployment approach - enables a consistent platform to be provided across operational business units while allowing for flexibility of approach within each unit.

More than 700 million China Mobile customers are now supported by the cloud platform, which was overlaid on the existing systems thereby enabling processes to be streamlined and consistent within the flexible framework.

The shortlisting of this project at the Forum's Excellence Awards 2013 is very early recognition of the innovation that AsiaInfo is bringing to the European market - coming so soon after we announced the availability of the Veris product suite in Europe.

We believe that our work with China Mobile shows that we can deliver the innovations we have developed to the largest possible scale and that this nomination is a tremendous endorsement of both our approach and our technology.

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Mohammed Sha is the Director of Product Marketing at AsiaInfo-Linkage, the supplier of the world's most advanced software solutions and IT services to the telecommunications industry.